Access and Usage Rights

You have permission for temporary use of the site, but we can withdraw or change our service at any time without telling you and without being legally responsible to you.

Only use the site or our Services as allowed by law and these terms. If you do not, we may suspend your usage or stop it completely.

Account Security

You must treat all identification codes, passwords and other security information as confidential. If we believe you have failed to maintain confidentiality, we are allowed to disable any security information (including your passwords and codes).

Business Usage

If you are accessing the site on behalf of a business:

• Usage will be deemed as that business's usage
• The business will be held liable on an indemnity basis for all costs incurred (including legal costs) or claims made against us as a result of that usage or any failure to abide by these terms
• If you permit other persons to access the site or use our Services, you must ensure they read and abide by these terms

Acceptable Use

You agree to follow our Acceptable Use Policy.

You must not reverse engineer the algorithms used by the site or probe the site for vulnerabilities.

Service Modifications

We are constantly changing and improving the site and our Services. We are not obligated to do this and the material you access may become out-of-date.

We may add or remove functionalities or features, and we may suspend or stop a Service altogether.

Termination of Service

You can stop using our Services at any time, although we'll be sorry to see you go. Subject to signed Commercial Contracts which take precedence, we may also stop providing Services to you, or add or create new limits to our Services at any time.

Legal Disclaimers

No material on the site is intended to contain advice, and you should not rely on it. We exclude all legal responsibility and costs for reliance placed on the site by anyone.

Privacy and Data Handling

We follow our Privacy Policy in handling information about you. By using the site, you agree to us handling this information and confirm that the data you provide is accurate.

Waiver of Rights

If we do not take action immediately when you do not comply with these terms, this does not mean we are giving up any rights we may have (such as taking action in the future).

Content and Data Rights

We do not claim ownership of intellectual property rights in data or content you make available to third parties on the site; however, you license us to use such data or content to improve our site and the Services.

We do retain ownership of intellectual property rights in UrbanTide data and UrbanTide data products which may be shared on usmart.ai from time to time.

Usage Restrictions

• Accessing the site or using our Services does not grant you ownership of any intellectual property rights within the site or in our Services or the content you access
• You may not use content from the site or our Services unless you obtain permission from its owner or are otherwise permitted by law
• These terms do not grant you the right to use any branding or logos displayed on the site or used in our Services
• Do not remove, obscure, or alter any legal notices displayed in or along with our Services

Personal Use Permissions

You may print one copy and download extracts of any page on the site for your personal reference. Commercial use requires a specific license from us.

You must not alter any content or use any illustrations, video, audio or photographs separately from the text that goes with them and their original context.

Consequences of Breach

If you breach these terms, you lose your right to use the site and must destroy or return any copies you have made.

Data Access Principles

uSmart enables access to data published on the internet and may display content that it does not own. uSmart makes no claim of ownership over accessed or cached data.

Copyright Respect

uSmart is committed to respecting copyright and provides a clear process for copyright holders to request content removal. If you believe your copyrighted material is being indexed without permission, you may submit a take-down request to hello@urbantide.com.

Your take-down request must include:

• Your name and email address
• The uSmart URL of the infringing content
• The source URL of the infringing content
• The type of content (text/picture/music/video/game/logo/documentation)
• A description of the infringement

Content Responsibility & Review

The content on the site is the sole responsibility of the entity that makes it available. uSmart does not assume primary responsibility for third-party content.

uSmart may review content to determine whether that content is illegal or violates uSmart's policies. If the content is deemed to violate policies or laws, uSmart may remove or refuse to display the content.

Limitation of Liability

As far as legally possible, we exclude legal responsibility for the following:

• Any loss to you arising from the use of the site
• Loss of income, profit, business, data, contracts, goodwill or savings
• All implied terms, warranties, or promises under law or statute

Mandatory Legal Protections

We do not exclude legal responsibility for:

• Death or personal injury caused by our negligence
• Fraud or fraudulent misrepresentation
• Any legal obligations that cannot be excluded by law

Site Safety and Security

While we will attempt to make site access safe, we cannot and do not represent or warrant that the service is free of viruses or other harmful components that are outside our reasonable control.

User Conduct

If you contact other users of the site or upload material to it, you must follow our Acceptable Use Policy, which sets out standards for usage. You agree to reimburse us for any costs or expenses we incur as a result of any breach of this term.

Content Ownership and Rights

Material that you upload will be regarded as non-confidential and not considered your exclusive property. This means we can copy it, distribute it, and show it to others for any purpose.

You agree that if anyone else claims to own the material or it is alleged to breach someone's rights, we may disclose your identity to the claiming party.

Content Responsibility

We are not legally responsible for the accuracy of user-uploaded content to the site. We reserve the right to remove content at any time if it does not comply with our Acceptable Use Policy or is deemed inappropriate or problematic.

Computer Offences

Any actions constituting a criminal offense under the Computer Misuse Act 1990 will result in the immediate termination of site usage rights, and we will report you to the authorities and disclose your identity to them.

Prohibited Activities

Prohibited actions include, but are not limited to, introducing malicious software such as viruses, worms, Trojans and other technologically harmful or damaging material.

You are strictly prohibited from:

• Attempting to access the site, server, or connected databases without authorisation
• Launching any form of attack on the site
• Modifying or adapting site infrastructure
• Hacking or attempting to undermine or violate site security

Liability and Risk

We will not be legally responsible to you for any damage from viruses or other harmful material acquired via the site.

Users assume full responsibility for protecting their own systems and data.

Links to the Site

You are allowed to make a legal link to our website's homepage from your website if the content on the site meets the standards of our Acceptable Use Policy. We can end this permission at any time.

You must not suggest any endorsement by us or association with us unless we agree in writing.

Links from the Site

Links from the site to other sites are only for information. We do not accept responsibility for other sites or any loss you suffer from using them.