Last updated: 15 May 2025

Introduction

This Cookies Policy explains how we use cookies and similar technologies when you visit our website or use our services. We are committed to being transparent about the data we collect and how we use it in compliance with UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember information about your visit, such as your preferences or login status. Some cookies are essential to make the site work, while others are used for analytics or personalisation.

Types of cookies we use

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are typically set in response to actions like setting your privacy preferences, logging in, or filling out forms. We do not use these cookies to track you for marketing or analytics purposes.

Analytics & Feature Cookies

These cookies help us understand how visitors use our website and allow us to test and roll out new features.

We use PostHog, a product analytics and feature management platform, to help us understand how users interact with our website and to control the rollout of new features. This allows us to improve usability and ensure a consistent experience for visitors.

  • Pages visited
  • Time spent on pages
  • Feature usage (e.g., interactions with new or experimental features)
  • Technical data (e.g., browser type, device)

These cookies help us:

  • Analyze site performance and usage trends
  • Identify user experience issues
  • Manage feature flags (e.g., enabling features for a subset of users)

Provider: PostHog, Inc.
Data location: United States and/or European Union (depending on region)
Privacy Policy: https://posthog.com/privacy

Managing your cookies

When you first visit our site, you’ll be asked to choose your cookie preferences. You can at any time. You can also control cookies through your browser settings — most browsers allow you to block or delete cookies.

Note: If you disable essential cookies, parts of our site may not function properly.

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review it periodically.

Contact us

If you have any questions about this policy, please contact us at hello@urbantide.com.