Introduction

This Acceptable Use Policy ("Policy") applies to all users of our website and uSmart platform. By accessing or using our services, you agree to comply with these terms as part of our Terms and Conditions Policy.

Who We Are

uSmart is operated by UrbanTide Limited, a limited company registered in England and Wales under company number 9222463. Our registered office is at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

What You Must Not Do

• Violate any applicable laws or regulations.
• Engage in fraudulent activities or actions that have a fraudulent effect.
• Engage in any behavior or activity on our site which harms or attempts to harm minors.
• Publish or distribute content that does not meet our established content standards (listed below).
• Publish or distribute content that constitutes spam or unsolicited advertising.
• Transmit any data or material that is harmful to other programs, software, or hardware (for example, viruses, Trojans, worms, etc.).
• Inappropriately reproduce or resell any part of the site, except as explicitly permitted by our Terms and Conditions.
• Intentionally interfere with or damage any part of our site infrastructure, equipment, network systems, software or storage arrangements.

Content Standards

These content standards apply to all interactive services and all material contributed to our site, including but not limited to text, images, data, and documents. Users are expected to adhere to both the letter and the spirit of these guidelines.

Contributions must:

• Be Accurate: Factual content must be truthful and verifiable. Represent information objectively and without deliberate misrepresentation.
• Be Genuine: Opinions must be honestly held and reflect authentic personal perspectives. Avoid manufactured or misleading statements.
• Comply with Legal Standards: Adhere to all applicable local and national laws. Respect legal boundaries in all content.

Contributions are strictly prohibited from:

• Harmful Personal Content: Defamatory statements, obscene or indecent material, offensive content targeting individuals or groups.
• Unethical Interactions: Content designed to deceive, harass or threaten individuals, invade personal privacy, or cause annoyance.
• Discriminatory Material: Content promoting discrimination based on race, gender, religion or belief, nationality, age, disability, or sexual orientation.
• Inappropriate Sexual Content: Sexually explicit materials or graphic/gratuitous sexual content.
• Legal and Identity Violations: Infringing intellectual property, impersonating others, or misrepresenting identities, and encouraging or assisting illegal activities.

By submitting ideas, suggestions or feedback to us, you agree the content is not confidential or proprietary and you grant us an irrevocable, unlimited, royalty-free, perpetual license to use the submitted material for any business purpose.

Important Notice for Parents

Children's use of our interactive services requires explicit parental consent. Parents and guardians are strongly advised to:

• Provide informed permission before a child accesses the service
• Discuss potential online risks with their child
• Understand that while we strive to moderate content, moderation cannot guarantee complete protection

If you have specific concerns about content moderation or platform safety, please contact us directly at hello@urbantide.com.
Note: Despite our best efforts, no moderation system is entirely foolproof. Parental guidance and supervision remain crucial in ensuring a safe online experience.

Disclosure to Courts

In the event of a legally binding court order or directive from an authorised public body, you may disclose confidential information as required by law. Such disclosure should be limited to the specific information mandated by the legal directive.

Consequences of Policy Violation

• Immediate Suspension of Service: Temporary or permanent termination of site access and account blocking.
• Content Removal: Deletion of any material you have published that violates policies.
• Formal Notifications: Issuing written warnings and identifying specific violations.
• Legal Recourse: Pursuing legal action and seeking remedies for breaches.
• Reporting to Authorities: Informing relevant legal or regulatory bodies and cooperating with investigations.

We expressly exclude legal liability for any actions taken in response to policy violations, including associated costs and potential consequences to the user.

Changes to this policy

We may revise this acceptable use policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you. Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on our site.